ID Genève is a new watch brand whose mission is to influence the luxury world towards greater transparency and circularity.

The idea of developing a "circular framework" with La Fabrique Circulaire arose from the need to reconcile ancestral Swiss know-how with the expectations of new generations of consumers. The tool aims to assess and improve the circularity of a watch according to a number of criteria for "less resources and carbon, more social responsibility and transparency".

Open, scalable and systemic, it is intended to be a source of inspiration and reference for watch brands.

In a collaborative and complementary spirit, La Fabrique Circulaire provides methodologies and expertise in the circular economy, while ID Genève contributes its knowledge of the sector and its network.