The Serbeco Group is looking to diversify its services and is interested in developing re-use channels to reduce waste and make better use of resources.

The Fabrique Circulaire supported the Serbeco Group in assessing the relevance of such a model for professional furniture from an environmental and economic point of view. This involved answering the following questions:

What volumes are involved, and are they significant?

Is reuse more environmentally friendly than current disposal?

Is there a market for this sector? Is there sufficient supply and demand?

Who are the competitors? What partnerships are possible? What would the new Serbeco services consist of?

The work of La Fabrique Circulaire has enabled us to draw up an initial inventory of the market and has highlighted avenues for collaboration so that the Serbeco Group has all the elements required to launch the marketing of this new offer in the near future.